A fresh approach to online advertising.

A tectonic shift is underway in the world of online advertising. Banner ads alone don’t bring the advertiser into the conversation between consumer and content and the result is that user engagement averages are low across the board.

In this difficult economic climate you need to make sure that every marketing dollar you spend is creating value for your organization.

Advertise on Matador and you can expect measurable results delivered through user engagement, unmatched by any other publisher.

Beyond banners.

At Matador we are blazing new trails to make sure that you are reaching more consumers through meaningful interaction, with fewer ad impressions. Our unique model, which blends professional content with community-driven features, allows us to position your product or service in a relevant context and deliver your message in a way that is meaningful to our audience and beneficial to your brand.

How do we do this? In addition to the advertising options you see below, we put together custom media packages for premium advertisers of any size or budget. Tailored specifically to your product or service, this package includes elements of product placement, sponsored images, embedded text links, contests, creative branding, product reviews, custom content and viral management.

We go the extra mile because we want to forge long, fruitful relationships with our advertisers. Your success is our success.

What is Matador, exactly?

Matador has taken the best of professional journalism and online community and blended the two to create something much more compelling than either by itself. We publish professionally written content based around travel and the healthy lifestyle of our community members. Published in an interactive blog format, this content is linked directly into our growing social network to make every article a conversation.

Matador is spread across 10 different websites allowing advertisers to either dominate the entire Network with a campaign or target specific niches, individually.

To learn more about all the benefits of promoting your brand with us, please keep reading. For more information on our audience demographics, you can email Ross[at]MatadorNetwork[dot]com for a media kit.

The Matador Network at a glance:

• Matador Travel - Our vibrant and growing social network with over 10,000 active users
• Brave New Traveler - Spiritual travel in the 21st Century
• The Traveler’s Notebook - Travel writing, photography and expert travel tips
• Matador Abroad - Study abroad, languages and cultural immersion
• Matador Change - Voluntourism, sustainability and global development
• Matador Life - Voluntourism, sustainability and global development
• Matador Trips - Adventure travel off the beaten track
• Matador Nights - Nightlife, events and the arts
• Matador Goods - Travel gear, clothing, gadgets
• Matador Pulse - Travel news from around the world
• Matador Sports - How do you play around the world?
• Matador TV - Filtering the best travel videos on web.

By the numbers

• 700,000+ unique visitors per month
• 1,800,000 pageviews per month
• 16,000 + active, registered users in our social network
• 80% of our readers are between 18 and 35
• 57% are female

Events

Matador also puts on large events, primarily in San Francisco. At each of our events we’ve had over 600 guests and raised over $5,000 per party, for our non-profit beneficiary.

Our Brand

When you advertise on Matador you will be aligned with a brand that is synonymous with

• Earth Friendly Travel
• Cultural Respect
• Community Empowerment
• Sustainable Living
• Off The Beaten Track Adventure
• Innovation in Music, Art and Sports

Let’s Get Creative!

We offer a wide array of advertising solutions and media packages to fit any budget. Discounts are available for larger or long-term media buys and we are always excited to hear ideas from potential clients about creative collaborations and partnerships.

Guidelines

While we welcome all inquires, only sponsors that have a product or service of value to our readership will be accepted.

Payment

Payment is required in advance. Once we have negotiated an agreement with you, we’ll invoice you for the cost of your campaign. After payment has been received, we’ll display your ads immediately.

Questions?

Please contact Ross Borden at: ross@matadornetwork.com