Comments on: Chevron’s greenwashing ad campaign

By: Online Parody Competition Takes on Chevron’s “We Agree” Ads

Online Parody Competition Takes on Chevron’s “We Agree” Ads — Thu, 04 Nov 2010 15:32:50 +0000

[...] the latest display of Big Oil greenwashing, Chevron recently rolled out a patently ridiculous ad campaign that revolves along the tagline [...]

By: Jessica

Jessica — Sun, 16 May 2010 14:44:33 +0000

I’m a college student in China.Recently, I’ve been working on a report about greenwashing and the company I choose is Chevron. Actually, the oil companies like BP and Shell are all kind of greenwashing. They advertise that they are envrionmentally friendly or they are investing great amount of money on the alternative energy, but in fact, the money is less than enough or just because the law forced them to. I think it is very flagitious because the consumers who watch the ads might think that the oil comnies really make a contribution to the envrironmental sustainability and they may feel less guity than before. That’s unfair!

By: Andrew Ritchie Dips Toe Into Cyberspace « Jacquie Phelan’s Weblog

Andrew Ritchie Dips Toe Into Cyberspace « Jacquie Phelan’s Weblog — Mon, 11 Jan 2010 23:43:48 +0000

[...] the planet. It’s all about seeming green. Right? Just like in the Chevron advertisements? We’re all doing what we can, [...]

By: Pat the Digital Vagabond

Pat the Digital Vagabond — Thu, 28 May 2009 00:02:23 +0000

“Green Washing” – now I finally have the words to describe this irritating phenomenon. Big oils TV ads/spin always irked me. Julie, your article helped me put my finger on why. Nice work. The parody ads reminded me of the work that the magazine “Ad Busters” does in parodying the hypocrisy of media spin in our world.

By: Michelle

Michelle — Wed, 27 May 2009 04:20:25 +0000

Great ads. Like Paul said, it is rather arrogant of them to ask others to be more green. Sad that they spend more money telling people to do so than they do on actually being green themselves.

By: Alan

Alan — Wed, 27 May 2009 02:21:31 +0000

Nice ads. If only these oil companies would have spent that money repairing the crap that they caused, or prevented it all together. The positive publicity would have followed soon after. Tsk, tsk.

By: Julie Schwietert

Julie Schwietert — Wed, 27 May 2009 01:10:08 +0000

Tim- Good point! While reviewing Chevron’s original ads on their own website, I was surprised to find this apparent collaboration between Chevron and The New Yorker: http://www.willyoujoinus.com/takeaction/ecards/

By: Tim Patterson

Tim Patterson — Wed, 27 May 2009 00:07:27 +0000

The funny thing is that the Chevron greenwashing ads are being placed in publications that do a good job of exposing the true danger of our reliance on fossil fuels. I see tons of Chevron BS in The New Yorker, for instance, which runs lots of features by the extraordinary climate change journalist Elizabeth Kolbert.

On a similar note, how about those Coal lobby ads that are all over nytimes.com? America’s Power my ass.

Agree that the Burma ad hits especially hard.

By: Carlo

Carlo — Tue, 26 May 2009 23:09:51 +0000

I love the Chevwrong symbol. Thanks for this Julie, and for what’s about to come. Truly important stuff.

By: Ross

Ross — Tue, 26 May 2009 20:35:34 +0000

Loved these parody ads!

I’ve despised this “will you join us” campaign since it began and it seems to be everywhere! It would be amazing to see these up on massive billboards in major US cities.