Photo: aussiegall

If we each think we’ve got a monopoly on the “right” way to create change, how will we ever work together?

A couple weeks ago, I wrote about Colin Beavan, a.k.a. “No Impact Man.” In case you missed it, here’s Beavan’s story: for one year, Beavan decided to go green… so green that he wouldn’t use public transportation. Or toilet paper. Or, at the most advanced stage of his experiment, electricity.

In my article, I wondered aloud whether Beavan was admirable or a bit off his rocker. Secretly, I thought he was a bit of both. He was clearly committed in a way that few of us are to really lessening his impact on the environment. But to drag his wife and daughter along for the ride–a bit unwillingly, it seemed– raised questions for me about how our personal commitment to various kinds of change impact the people we love if they’re unable or unwilling to make the same commitment.

Ultimately, Beavan’s wife came around, as she details in this article in Business Week.

But not everyone was convinced, and New Yorker environmental writer Elizabeth Kolbert lit into Beavan as a way to approach the question, “What’s wrong with eco-stunts?,” which was also the title of her article.

“Does Beavan have to live in slum-like poverty or forgo restaurant lunches with agents (which is, after all, where many meetings with agents take place) to be an environmentalist?”

Kolbert’s article opens by giving readers the Beavan back-story. Beavan, she says, wasn’t much of an environmentalist. He didn’t know much about global warming. But as he was casting about for a book project, he seized upon the idea of the no impact experiment, which he presented to his agent “[o]ver lunch at a pricey midtown restaurant.” She goes on to describe Beavan’s year of lessening impact, in a tone that’s often snide, concluding–after ripping into Thoreau (yep, THAT Thoreau) and a string of other environmental “stunt” artists–that Beavan is a “tad disingenuous.”

To support the claim, she says:

“Beavan is, after all, a man whose environmental activism began over lunch with his agent…. [E]very day Beavan bikes to the Writers Room…and plugs in his laptop. Meanwhile, Michelle [his wife] scooters off to work at the offices of BusinessWeek, and Isabella [their daughter] spends the day at the (presumably electrified) apartment of a sitter…. He worries a great deal about the environmental consequences of Michelle’s tampon use and the shrink-wrap around a block of cheese. But when it comes to his building’s heating system, which is apparently so wasteful that people are opening windows in the middle of winter, he just throws up his hands.”

She concludes by noting that poor people around the world were generating far less impact than Beavan during this time, implying that his experiment was somehow meaningless by comparison.
*
My problem with Kolbert’s analysis is its holier-than-thou undertone. Who cares if Beavan’s year of no impact was a stunt? He surely decreased his carbon footprint far more than Kolbert (who,it should be noted, writes for a magazine supported by big oil advertising). He’s brought attention to issues of overconsumption and waste. Maybe he’s inspired other people to try their own no impact experiments or, at the very least, to scale back some of their excess.

Does Beavan have to live in slum-like poverty or forgo restaurant lunches with agents (which is, after all, where many meetings with agents take place) to be an environmentalist?

If we each took just one of the steps that Beavan took, we’d dramatically reduce our collective negative impact on our planet. But if we’d rather sit around and call scaling back a stunt, then we’re not likely to avert some serious problems that will affect us all.

Community Connection:

And on the theme of holier-than-thou’ism, check out contributing editor Christine Garvin’s article, “6 Ways to Not Be a Holier-Than-Thou Traveler.”

About The Author

Julie Schwietert

Julie Schwietert Collazo is a writer, editor, researcher, and translator currently in New York, formerly of Mexico City and San Juan. She is Matador's managing editor and is the lead faculty member of MatadorU's travel writing program.

  • Reeti

    I absolutely love this post. And I’ve been thinking about this for quite a while. The refusal to understand and appreciate other people’s perspective is disturbing. I actually read Colbert’s essay and her tone reminds me of Miss Trunchbull from Roald Dahl’s Matilda. The entire “I’m big, you’re small I’m right, you’re wrong” attitude is a matter of great concern. Thanks Julie! Really appreciate this :)

  • http://musictravelwrite.wordpress.com Michelle

    That’s a great way to look at this. Many are quick to roll their eyes at what people like Beavan are doing. No one’s asking everyone to give up toilet paper, but I think anything that raises more awareness about what we’re doing, and makes us think about what we can do to change, no matter how small, is a good thing.

  • http://www.posatigres.com Sarah

    I think it’s sad that we’ve become so jaded that someone has to be an off the grid organic farmer selling his/her produce at local farmer’s markets and not consuming any electricity or buying clothes or eating at restaurants or driving or flying to be considered a “true” environmentalist. This seems like a pretty nihilistic view of environmentalism–unless you can do it 100%, it’s not worth much, and if you’re not trying to solve global warming and battle big oil and contest the agro-industrial giants and not consume anything at all, well then, your effort is a joke, and you’re a hypocrite.

  • http://www.evaholland.com Eva

    I take the points here about the level of cynicism we’ve reached, but I also think to a certain extent No Impact Man (as distinct from other environmentalists more generally) leaves himself especially open to accusations of hypocrisy and stunt-ism – because his stated aims are so expansive. It’s not that you *have* to go extreme to call yourself an environmentalist – it’s that No Impact Man’s whole shtick is going extreme, but not really. That’s what always stumped me about the project – a blogger claiming to go without electricity. I know, I know – he needs to get his message across to do any good. But you can see how it seems strange to people, the little asterisks here and there in what’s theoretically an all-out attempt. He doesn’t have power at home, but he has an office, a sitter, etc. I’m not judging the guy, but I’m not surprised at all to see people calling him a hypocrite, either.

    I think his impact on the people around him is part of it, too – people have less guilt about getting all holier-than-thou with someone who they view as being holier-than-thou themselves in the first place. (Ha. It’s a vicious h-t-t cycle.) I mean, hassling his wife about tampons? I might suck up a lecture from an enviro-feminist about the diva cup but I will NEVER tolerate the same lecture from a man.

    I dunno. I guess I figure you could turn this argument right around on some of Matador’s own criticisms of Kolbert and the New Yorker. Does the big oil advertising in the New Yorker undermine the good done by her excellent expose on the Alberta tar sands? In a recent article, Tim said yes. But isn’t that perhaps the same phenomenon – of holier-than-thouism (in this case, seeing Kolbert as being flawed for writing for a mainstream mag) blocking efforts at change (namely, her truth-telling about the oil sands)?

  • http://matadorchange.com Julie

    Eva-

    No doubt Beavan’s affected by htt-ism himself, and like I said, dragging someone along on your own experiment–be it a year of low environmental impact or a month of fasting–is problematic to me. Everyone needs to come to his or her own decisions about what kinds of actions they want to take to address certain problems. It’s not that I find Beavan unproblematic in any way. It’s the tone that Kolbert and numerous other writers have taken toward Beavan that I find problematic and unproductive. Rather than engaging a deeper issue through mature analysis, there’s this tendency toward cutting down and pooh-poohing that’s really off-putting. And I don’t think mentioning or questioning the New Yorker’s affiliation with certain advertisers qualifies as any kind of holier than thouism. I think it’s an honest, critical question. Just as I don’t think Beavan should be dismissed wholesale for his experiment (or praised uncritically), I don’t think we should read Kolbert uncritically (or dismiss her, either) when she publicizes her “efforts at change” in the New Yorker.

    • http://www.evaholland.com Eva

      Just to clarify, I wasn’t referring to your brief mention of Kolbert and the New Yorker’s advertisers, more to Tim’s call to boycott the publication that I found somewhat unproductive, and maybe (though the circumstances are admittedly fairly different) analogous to the dismissal of Beavan by some writers. Just as Beavan’s writings aren’t automatically undermined by his use of electricity, I don’t think Kolbert’s are necessarily undermined by the ads that run alongside them. (In fact, I think it’s all the more impressive that the New Yorker is willing to be so openly critical of their own advertisers, but that’s a whole ‘nother discussion!)

  • Christine

    I can’t help but think–”but that’s what sells.” Just after sex, sarcasm is best, whether or not the author even really feels that way. And as every single day, there is more competition for readers with a gazillion people writing on the interwebz, the “high-end” authors seem to be getting snarkier and snarkier.

    And, yes, I agree it IS one of our biggest obstacles to creating change.

  • http://www.myspace.com/bocollins88 Bo

    “He surely decreased his carbon footprint far more than Kolbert (who,it should be noted, writes for a magazine supported by big oil advertising). He’s brought attention to issues of overconsumption and waste. Maybe he’s inspired other people to try their own no impact experiments or, at the very least, to scale back some of their excess.”

    Excellent point Julie, and a thought provoking article!
    It seems that many people are looking for the one “perfect” solution to the worlds problems, as if they consciously or subconsciously believe this can actually happen overnight.

    Using Kolbert as an example…Yes, perhaps he wasn’t 100% environmentally sustainable during his experiment, and perhaps his intentions weren’t entirely sincere (I don’t know! I don’t know the guy). But the fact is, he made the conscious effort to be informed, and to take ACTION. What he has done takes a level of commitment that few people have.
    He took action to lessen his own environmental impact, and to simultaneously raise further awareness and inspiration on this subject (even if some may claim it was a “stunt”). That effort alone, in my opinion, is very worthy of respect.
    If we all sat back and played the devil’s advocate, and tried to unravel every inconsistency in another person’s efforts, we will ultimately change very little.
    Like you’ve said, if many of us just did something small to lessen our own individual impact on the world, the effect as a whole would be much greater.
    It’s not like we all have to suddenly stop using electricity, bathe in the river, and compost our own organic waste to be considered environmentally aware. Small things like re-using plastic bags, and turning off lights when you’re not in a room may seem too minuscule to solve immediate problems, but if lots of people are doing the same samll things, the actual change would be HUGE. I think that’s exactly how we can initiate proper change; one little action at a time.

  • http://www.myspace.com/bocollins88 Bo

    oops! sorry…In my last post I meant to list Beaven as an example…not Kolbert. :)

  • no impact no life

    After just seeing the film for the first time, my impression of Mr. Beavan is that of one of the most selfish hypocrites around.  His wife has had dreams of being a mom of another child and he (or she allows him to) denies his willingness to help her with her dream, indeed, her highest calling as a woman.   That scene says it all.  Beavan is sold on ec0-worship.  Typical holier than thou liberal.

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