I’d be lying if I said I didn’t watch it twice.

I’D BE A LITTLE WORRIED if Greenpeace was angry with me lately. Watching their latest CGI video of Ken responding to Barbie’s (read Mattel’s) murderous rampages through the world’s rainforests, I can’t help but be impressed at how much advocacy videos have upped their game to appeal to audiences who might otherwise shrug off ‘serious’ ads.

Yes, it might not convey the horror of the deaths of forest wildlife and the pillaging of old-growth trees, but damn if it doesn’t screw with Mattel’s brand. And that, in the end, might be the one thing the baddies care about most.

When you’re finished laughing, re-watching it, and passing it on to friends, you can get serious and visit the campaign page directly to learn how to hassle Mattel’s CEO into making his company act responsibly.