So, to sum-up:-
- your business should shout out at the public: COME IN! BUY ME! THIS IS WHAT YOU NEED! EAT HERE! BEST VALUE! ….. as the case may be
- you, in your dress, your manner, your speech, your attitude, should shout: I AM YOUR MAN! I AM THE ONE YOU NEED! YOU CAN COUNT ON ME!
- never take things personally if you can avoid it
- too much chummy chatter is not so good
- yet too much stern professionalism is not so good
- anything that smacks of the run-down -and- struggling needs to be kept out of sight, e.g an old car
- but on the other hand do not spend much-needed funds on anything that is not going to lead towards getting the money in, e.g a new mobile: the old one is fine
- never ever allow yourself to sound needy, never ever be pushy, not even slightly
- yet never allow yourself to be patronized
- analyse the type of person you are. Take a good, hard look at how you come over to other people and how you look
- keep your sums up-to-date every single day, no matter how small. A lot of small businesses come crashing down because of hiccups in the sums
- remember the AIM of your business: to make money. To provide a good servie and a good product too, of course, but to MAKE MONEY
- and remember YOU. You will work long hours, often late in to the evning, and that is just par for the course. But take time off too – get right away for a full day once a week, preferably with somebody who helps you to feel relaxed
More about Catherine Broughton on http://www.turquoisemoon.co.uk. Catherine Broughton blogs regularly on a variety of subjects. She is an award-winning novelist (Amazon and Kindle), an artist and a poet.