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Photos courtesy of Operation Beautiful.

Readers, bust out the post-its and coloured pens, it’s time to join Caitlin Boyle in making the world feel gorgeous. Submit your inspirational notes to Matador Life on or before December 18, 2009.

Already a strong advocate for ending the negative buzz about obesity, or “Fat Talk,” Caitlin was inspired by Gives Me Hope – a site where users can share stories of random acts of kindness – to embark on her own mission to change the world’s perception of beauty. Operation Beautiful was born.
The rules are simple: 1) write something motivational on a piece of paper, stick it in a public place (like a bathroom mirror), and 2) include the website address to share the love.

Sceptical that such a simple act of kindness can positively affect someone? The following are just two examples of the many comments from the mission page:

I went into the bathroom today and saw a stick note: “You are beautiful the way you are.” I smiled and pulled out a camera. Later, I heard some girls in class describe it as “cute” and one went and pulled it down to keep. It was very encouraging.

im only a kid BUT I LOVE THIS IDEA! i want to do it at school and everywhere! (i’m 12) YOU ARE AWESOME!!!!!!

Chatting with Caitlin via email, I asked whether she was surprised about the success of her project and the willingness of people to participate. Here’s what she said:

“Operation Beautiful started on a whim.  I was having a bad day, and I wanted to do something nice for someone else, and I know that random acts of kindness make me feel good!  I wrote the words “You are beautiful” on a piece of paper, stuck it to a mirror, took a picture, and asked the readers of my personal blog to participate.  At the time, I never knew how huge Operation Beautiful would become, but in hindsight, I am not surprised.”


Submission Guidelines:

Readers, get out there and start reversing negative body images and attitudes. Write something motivational on a piece of paper, include the web address, and stick it in a place where someone else is sure to find it, like a co-worker’s desk or inside a gym locker.

Bonus points for Creativity!

Then take a photograph of your creation and attach it in an email to or with the subject line “Operation Beautiful.”

We’ll select our favorites to share on Matador Life.

Be sure to include: information about where you left your post it (ie city, town, country, specific location). Optional to include: any stories you’d like to share about why you chose to post where you did or any reactions to it. You can remain anonymous but if you’d like to include your personal blog or webpage, let us know..


Check out the official Operation Beautiful Facebook Group.



About The Author

Candice Walsh

Candice Walsh is a Professional Experience Collector and full-time writer, blogger, and inventor of job titles that don't make much sense. She's based out of St. John's, Newfoundland. Follow her website for more shenanigans.

  • Lola

    Love it! Love it! Love it!

  • Abbie

    Operation Beautiful is awesome – I can’t wait to see what everyone comes up with!

  • Julie

    I can’t wait to do this. Thanks for the heads up and the profile of Caitlin, Candice!

  • Christine

    Awesome! I’m so glad you guys are doing this!

  • aelle

    This sounds great! Love it.

  • Candice Walsh

    Start submitting! :)

  • Joannaline Young

    It’s On!!! Great Idea!

  • Carlo


  • Nancy

    Awesome awesome

  • Leigh Shulman

    I can’t wait to see what people send in!! Operation Beautiful reminds me a bit of Post Secret. They both show how something seemingly small can be so inspirational.

  • Sophie

    Great idea, Candice.

  • Maxine

    I love this idea. I created my company because I believe every person has a right to feel as glamorous and beautiful as they want in their own home!

  • Elisse

    Great idea! :-)

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