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There are three rules to running a successful food truck: a killer menu, great locations, and technology.

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About The Author

Michelle Schusterman

Michelle is a musician, writer, and teacher just trying to see the world while doing what she loves for a living. She's taught ESL in Salvador, Brazil and kindergarten in Suwon, Korea, and now she's a full-time freelance writer living in Seattle (just to keep the city alliteration going). She'll try pretty much any food once and believes coffee is its own food group.

  • EHA

    These recent infographics have been killer! Michelle, if you had a food truck, what sort of delicious treats would you sell?

    • Michelle Schusterman

       Oh man. Something fusion, I think. There’s a killer truck in Seattle called Marination Mobile that does a sort of Korean/Hawaiian/Mexican thing – kimchi quesadillas, kalbi tacos, kalua pork sliders, etc. Or Dog Japon, which does hot dogs with toppings like nori and red ginger and cabbage.

      Candice had an idea once for sushi cupcakes. I’d give that a shot too.

      What would you sell??

      • EHA

        Ahh, I love the fusion idea! Though I’m a sucker for straight up Mexican food. There was an amazing truck parked behind Union Pool in Williamsburg when I was in Brooklyn last December, and that woman’s tamales stole my heart. I’d need a know…lessons in tamale making. But I think that’s what I’d be hawking from my truck :)

  • Lindi Horton

    The awesome food truck, Peached Tortilla that comes to my office accepts credit cards using square up I soo love that technology and wish I had invented it. 

  • Sharada

    As long as you offer chocolate, I would support almost any food truck.

  • flyingknuckle

    All the food trucks in Dusseldorf are clustered in with an open fruit/veggie market and never move.  I would follow a decent Indian food truck like an ice cream truck if we had one.

  • Libby McMillan

    Love the graphics you used in this piece.   Here are a few real-world vendors who might inspire:

  • David Weber

    That is a super fun graphic!  Here is one that specifically focuses on NYC Street Vending:  For those of you interested in digging deeper into the world of mobile food, check out this book.

  • Melanie

    Love the visuals! I wish my city had more food trucks.  Would love to see an infographic on the best food trucks out there. 

  • Desmond Robinson

    LOVE IT!

  • Dedra A Ticer Theoret

    So cool…….I LoVe food trucks…..They were my fave in California!

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