Migrating your blog content from Blogger to WordPress is easy and super advantageous as far as getting more traffic.

THE IDEA for this post came from a question at Matador’s forums earlier this week. A discussion was raised about how to migrate your blog from Blogger to WordPress without losing content.

Below are a couple resources that show you how to do this, and then after that is a bit more on why I think this is worth doing. Earlier this year I wrote a very general overview on Which Blogging Platform is Best for Writers , and I still think it’s valid, however, after looking at a few more things about SEO and “ranking” (which I’ll explain below), I’ve changed my mind somewhat about Blogger.

How to switch

WordPress has an easy to follow page that explains how to import content from Blogger (or other platforms) to WP.

Or you can watch this video:

In that overview on blogging platforms, I wrote:

“…as a writer, what should matter most is that you’re writing. As long as you’re consistently adding content and communicating with other writers via social networking, you should be generating a following regardless of the SEO of your blog. In this sense, you should choose your blogging platform based on whichever blog system seems like it will facilitate writing the most.”

I still believe this to be true on some level, however, after installing Alexa toolbar in the last couple months and seeing how different blogs “rank,” it’s seems like Blogger is just so disadvantageous for a writer hoping to eventually get ad-revenue and just “notice” for his or her work.

As I’m reading different people’s blogs online it seems somewhat “crazy” that my blog for example (which I don’t update that often and have only had going for a year) ranks higher than Dennis Cooper’s, a blog that’s had thousands of posts since 2006 and is by a famous author with multiple books and a literary following.

I tried to find some other examples, but there aren’t really that many famous “big-time” authors (that I read anyway) on Blogger. But there is the whole “internet literature crew,” people like Tao Lin and Noah Cicero, both of whom have multiple published books and hundreds if not thousands of posts going back to 2006, and whose blogs rank lower than mine.

Perhaps the best example is the New Pages Blog, which I consider a major literary resource. It’s also been around since 2006 and has thousands of posts. How can my blog rank higher?

I can only conclude that it has something to do with the way Google and other search engines “interpret” posts / information on Blogger vs. WordPress. Something about Blogger isn’t as visible. [I realize this sounds basically uniformed and unintelligent: Can someone with tech knowledge on this please explain how this works in comments?]

Of course these Alexa ranks are just numbers, they don’t mean “anything” (except potential ad-revenue), but it’s like I want these people’s blogs to rank higher than mine. I want them to rank higher than most of the stuff I find on the internet.

All this said, I realize there is something possibly aesthetic about maintaining your content at Blogger if you’ve been blogging there for years. But after seeing how easy it is to switch to WordPress and how blogs there have inherently more visibility, I don’t feel like I can recommend Blogger anymore to people who are just starting out as writers.

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Thoughts? What blogging platform do you prefer? Tell us in the comments below.

Also, please check our resource page for more blogging tips.

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About The Author

David Miller

David Miller is senior editor of Matador (winner of 2010 and 2011 Lowell Thomas awards for travel journalism), and BETA magazine. After living for the last two years in Patagonia, Argentina, he is returning with his wife and two young children to the Southern US. Follow him @dahveed_miller.

  • http://www.gobackpacking.com Dave

    WordPress is far too versatile an option for people to still be depending on Blogger to share their writing with the world, whether they want to eventually get paid/published or not.

    I think a lot of people started there because it was easily accessible, but WordPress has grown up a lot in the last few years, and it would behoove everyone to make the switch sooner rather than later.

    If necessary, there are plenty of people who would be willing to help out, probably within any given blogger’s personal network. It can be a scary proposition to move all your content from one site or host to another, but the benefits can be immediate, both in terms of how the site/author is perceived, and how much traffic he/she stands to gain.

  • http://matadortrips.com/ Hal Amen

    Thanks David. I’d really like to do this. The video moved pretty fast, but I think I can figure it out.

  • http://www.mikesryukyugallery.com Michael Lynch

    Hafta bookmark this and come back later. Maybe wait and see how it works for Hal. My head hurts.

  • http://www.Travel-Writers-Exchange.com Travel-Writers-Exchange.com

    Many people shy away from WordPress because they believe they must be “techies” and know everything there is to know about HTML. Once they work with WordPress, they’ll find it to be easy.

  • http://terrydarc.wordpress.com TerryDarc

    Travel-Writers-Exchange.com – “Many people shy away from WordPress because they believe they must be “techies”

    Huh! Did they all lean toward WP.org? B/c my ultra-newbie (1 year and counting) impression of Blogger was that it was for the most part way more code/html oriented than WP.com.

    Interesting discussion and I’ve got to check out that Alexa toolbar tho why you’d need a toolbar to find blog rankings is a bit baffling. Wouldn’t technorati serve as well?

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