As anyone who’s been keeping an eye on the travel industry knows, many tourism boards and major travel companies are scrambling to keep people vacationing during the economic downturn — and some of them are getting creative.
Witness the latest campaign from the Barbados tourism authority: The Barbados Perfect Weather Guarantee.
Yup, from May through December, Barbados promises “perfect” weather — defined, specifically, as 78 degrees or higher and less than a quarter inch of rainfall — every day.
If the temperature drops and the skies open up, the tourism authority will cough up a $100 refund for each day of imperfection.
Ingenious move? Marketing gimmick? A bit of both?
Either way, it’s certainly an attention-getting offer.
What do you think? Would a perfect-weather guarantee have you booking a flight? What do you think the tourism industry can do to keep travelers on the road during the recession?
Community Connection:
Recession travel deals, and special offers like this one, are everywhere these days. But there’s more to recession travel than just the chance to save some cash. Be sure to check out Why You Should Travel During the Global Recession.
If you decide to take the Bajans up on their offer, don’t forget to read up on the Best of Barbados.
Photo by jenschapter3 (Creative Commons)
Eva Holland
Eva Holland is a freelance writer, Senior Editor of World Hum and a longtime contributor to the Matador community. She lives in Canada’s Yukon Territory and blogs about Alaska and Yukon travel at Travelers North.
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