This Just In: “Hot Girls Make Great Clothes”

please, please tell me this is a joke. shocking.

come on matador – this guys blog is silly. you guys can do better. the commercial of ecko's is exactly that, a commercial. what do commercial do? well, guys, they are meant to get people paying attention long enough to remember the brand. everyone is all up-in-arms of this and that is exactly what ecko wanted.

I have nothing against using sex to sell. But there is a good way to do it and a bad way to do it. Take for instance American Apparel which is (in)famous for its racy billboards featuring half-naked women. They are marketing their products by actually having women wear their product — what a novel idea. Ecko's use of bikini-clad ladies is offensive not only to consumer but to other corporations. I know because I asked. In a day and age where companies try to keep consumers from not thinking where and who make their clothes, this campaign is full of stupid.

Good post, but it seems no longer relevant