Indian man shows gratitude by rolling down the street

WHAT/WHERE
In India there’s a tradition that motivates people to roll from one end of the country to the other. This is done as a sign of gratitude after your wishes have come true.

NETWORK CONNECTION

Read about India’s effort to brand itself to tourists in Incredible Branding: A New And Improved India. Then feast your eyeballs on Matador Trips Photo Essay: Window on India Read more about seemingly strange local traditions and head over to Goods to Embrace the Bizarre.