When you think about it, the world is changing faster than ever. Think back over 10 years, 5 years, even 1 year ago, and the social landscape (as least in technologically privileged countries) is much different than today.

We grow accustomed to advancements without even contemplating them. “Sure, I can fit my entire music collection on a piece of plastic half the size of a credit card. So what?” or “My film about spiders on drugs was seen by over 3 million people. How nice!”

What does it all mean? Why are we so driven to pursue the limits of our universe? Why do so many people think they should have a blog?

This brilliant short film from Digital Ethnography attempts to answer that question. When you’re done watching, another filmmaker has posted a provocative response.