NEWS OUT OF ISRAEL IS RARELY good. In recent weeks, with the rise of violence between Israelis and Palestinians, the world has been bracing for a “third intifada,” which can only mean more violence in the region.

But one Israeli hummus cafe is taking steps to promote reconciliation. They posted the following on Facebook:

מפחדים מערבים? מפחדים מיהודים? אצלנו אין ערבים! אבל אין גם יהודים… אצלנו יש בני אדם! וחומוס ערבי אמיתי ומעולה!…

Posted by ‎חומוס בר – Humus Bar‎ on Monday, October 12, 2015

The message, from the Hummus Bar at M Mall in Kfar Vitkin, translated, reads:

“Scared of Arabs? Scared of Jews? With us there are no Arabs, but also no Jews. With us there are people! And genuine excellent Arabic hummus! And Jewish, excellent praiseworthy falafel with free refill on every hummus, whether you’re Arabs, Jews, Christians or Indians.

Special bargain: 50% discount on hummus to a table where Arabs and Jews sit together.”

Is it a marketing ploy? Sure. But it’s also a rare moment of openness and even sweetness in what is otherwise often a bitter and violent story.

The manager of the bar, Kobi Tzafrir, told the Times of Israel, that “If there’s anything that can bring together these peoples, it’s hummus.”

h/t: i100. You can follow the Hummus Bar on Facebook here.