Photo: rq?

Fun: the best motivator for change.

Recently, The Fun Theory, a group promoting behavioral and environmental change, turned an average subway staircase in Stockholm into a giant, musical piano to see if they could motivate people to take the stairs more if fun were a factor. Watch the video of their results:

Additionally, the group is promoting recycling by creating a recycling bin arcade machine that makes the act of recycling ordinary bottles and cans feel a bit like playing skee ball and some serious fun.

The Fun Theory believes that “the thought that something as simple as fun is the easiest way to change people’s behaviour for the better.” And after watching the videos, it’s easy to see why they are so consistently successful. As BNT Editor Christine Garvin points out in her article “Yogis At Play”, one of life’s most important qualities is play.