IT HAS BEEN NEARLY A WEEK since 22-year-old privileged California college student Elliot Rodger posted this video before going on a shooting rampage through Isla Vista. Rodger murdered 6 students (including the three men who were found stabbed to death in his apartment) and wounded 13, before committing suicide in his luxury BMW.

In his chilling YouTube video, Elliot wonders why women are not attracted to him, and cites their disinterest as the reason for his “day of retribution,” when he will “have revenge against humanity” and all of the women who “treated him like scum” even though he was the “perfect guy…the supreme gentleman.” He warns that on this day, he will enter the “hottest sorority” at the University of California Santa Barbara and “slaughter every single spoiled stuck-up blonde slut” that he sees in there.

The killing spree immediately sparked a Twitter campaign in which hundreds of thousands have expressed that #YesAllWomen have experienced some form of harassment, discrimination, and/or violence in their lives.

The #YesAllWomen hashtag has been used well over 1 million times and includes responses from around the globe.

The campaign has served as an outlet for women and men alike to share their experiences with misogyny. Many of the tweets detail extremely personal instances, often describing rape, fear, sexual harassment, and victim blame.

The Twitter campaign has seen some criticism, with the hashtag #NotAllMen popping up in response. However, the New York City branch of the National Organization of Women had this to say,

The #YesAllWomen campaign has been successful in putting a relatable face to modern feminism. Many questions have been posed and countless examples of struggle have been given. Now it’s up to us to take another step toward resolution.

Have you participated in the #YesAllWomen campaign? Where do you think the revolution should go next?