GREATER AFFORDABILITY and technological advances like wireless connectivity and social media integration can be credited for the omnipresence of photography in both the travel world and our everyday lives.
At Foto Ruta, a photography tour and events company my colleague and I launched in Buenos Aires last October, we feel these advances are helping people acknowledge that photography is an awesome way to see and experience place. Wherever you are, chasing the next great shot — or, as Cartier-Bresson would say, the “decisive moment” — means you really have to be in tune with your surroundings.
The idea behind Foto Ruta is to combine city exploration with creative photography to offer an experience that helps people come into more intimate contact with the city, and to document that experience on camera. Setting up the venture has been a rewarding but challenging process. Here are some tips for anyone thinking about doing the same.