People take their scary movies pretty seriously. I once saw a guy run out of Paranormal Activity screaming. So if you were to, say, see someone doing scary movie shit in real life, you could conceivably lose your fucking mind.
The advertising team for the upcoming film adaptation of Stephen King’s awesome first horror novel, Carrie (about an awkward teenage girl with telekinetic powers who violently loses control), decided to scare the living bejesus out of total strangers by having an actress pretend to have telekinetic powers and then lose her mind. Let’s just say that if I saw this in public, I would run out of the shop screaming so fast that they wouldn’t have time to make me sign the commercial release form.