PREPARE TO HAVE your mind blown – the value of your diamond ring, is purely sentimental.

I’ve done my diamond research before, and was relieved when I could honestly say to my boyfriend, “Don’t blow your savings on an engagement ring. Something from the Cracker Jack box will do just fine.” This video lines out some common myths associated with the engagement ring industry, but leaves out one of the biggest reasons why you should nix the diamond in favor of cheaper, and more sustainable options — your “rock” might have been mined under horrific conditions, or used to fund conflicted and corrupt areas of Africa.

I’m not trying to say your gorgeous engagement ring is a complete sham – it’s a beautiful gift marking an important milestone – just that it’s okay to accept alternatives when searching for that symbol of ever-lasting love.