YOU CAN’T ESCAPE. Maybe you thought that going to Egypt, Israel, China or Malaysia would spare you the sight of the golden arches. Maybe you thought you could see the iconic structures of Rome, cover every inch of the Louvre, or sightsee in historic Vienna without being jarred by the realization that McDonald’s is a world leader in globalization. But you certainly saw quickly that you were wrong.
Billions and billions served, it’s true. Sometimes the biggest fast food chain in the world makes an attempt to blend, but when they can get away with it, that yellow M towers over the scenery, a beacon of fake cheese and pressed meats, omnipresent, infinitely adaptable, and painfully conspicuous, no matter how thoroughly entrenched in centuries old architecture the branch may be.
The Economist claims that its Big Mac Index (which compares prices of the sandwich by nation) “is arguably the world’s most accurate financial indicator to be based on a fast-food item.” McDonald’s, it seems is everywhere, and not going away.
Feature image: PINEAPPLE XVI with tweaks by author.