I moved to Edinburgh for the month of August and couldn’t escape this distinctly orange soda, which Scots seem to down in pints or liters. It’s so pervasive that a past commercial even showed a midwife trying to talk a baby out of its mother’s womb by offering one to the unborn child.
What does it taste like? A bit like carbonated bubble gum, so sickeningly sweet that I found it difficult to drink more than three gulps. The drink’s bite is so alarming that it is no surprise to find that Irn-Bru is rumored to have thirty-two flavoring agents in its recipe.
The recipe itself is closely guarded. According to Wikipedia, “The ingredients in Irn-Bru are a secret and known only to Robin Barr, the Chairman, and one unnamed person (who are not allowed to travel on the same plane together). A copy of the recipe is kept in a bank vault in Switzerland. Robin Barr himself mixes the essences of the drink in a sealed room at their headquarters in Cumbernauld once a month.”
The Irn-Bru website contains a bevy of information about the soft drink, including past advertisements. The company is quite famous for its button-pushing ads, like the one featuring a gorilla and the tag line “Give Me Irn-Bru Or I’ll Shuffle My Nuts In Front Of Your Mother.”
Perhaps the world’s weirdest drink. If you don’t agree already, just check out the advert below.