One look at the SXSW webpage is enough to make it clear there’s a lot of money changing hands throughout the festival. This late in the game, the cheapest you’ll get in for is $550, and that’s a Film Badge, so forget about Southby interactive, or any of the shows.
If you want a “Gold Badge,” an all access nine-day pass, the cheapest you’ll get it for now is $1,295 — and that price is only going up as the festival draws closer. True, you don’t have to have a badge to get into the shows, but if you don’t have one, you could stand in line for hours and get turned away at the last minute so the paying customers can get in.