Migrating your blog content from Blogger to WordPress is easy and super advantageous as far as getting more traffic.

THE IDEA for this post came from a question at Matador’s forums earlier this week. A discussion was raised about how to migrate your blog from Blogger to WordPress without losing content.

Below are a couple resources that show you how to do this, and then after that is a bit more on why I think this is worth doing. Earlier this year I wrote a very general overview on Which Blogging Platform is Best for Writers , and I still think it’s valid, however, after looking at a few more things about SEO and “ranking” (which I’ll explain below), I’ve changed my mind somewhat about Blogger.

How to switch

WordPress has an easy to follow page that explains how to import content from Blogger (or other platforms) to WP.

Or you can watch this video:

In that overview on blogging platforms, I wrote:

“…as a writer, what should matter most is that you’re writing. As long as you’re consistently adding content and communicating with other writers via social networking, you should be generating a following regardless of the SEO of your blog. In this sense, you should choose your blogging platform based on whichever blog system seems like it will facilitate writing the most.”

I still believe this to be true on some level, however, after installing Alexa toolbar in the last couple months and seeing how different blogs “rank,” it’s seems like Blogger is just so disadvantageous for a writer hoping to eventually get ad-revenue and just “notice” for his or her work.

As I’m reading different people’s blogs online it seems somewhat “crazy” that my blog for example (which I don’t update that often and have only had going for a year) ranks higher than Dennis Cooper’s, a blog that’s had thousands of posts since 2006 and is by a famous author with multiple books and a literary following.

I tried to find some other examples, but there aren’t really that many famous “big-time” authors (that I read anyway) on Blogger. But there is the whole “internet literature crew,” people like Tao Lin and Noah Cicero, both of whom have multiple published books and hundreds if not thousands of posts going back to 2006, and whose blogs rank lower than mine.

Perhaps the best example is the New Pages Blog, which I consider a major literary resource. It’s also been around since 2006 and has thousands of posts. How can my blog rank higher?

I can only conclude that it has something to do with the way Google and other search engines “interpret” posts / information on Blogger vs. WordPress. Something about Blogger isn’t as visible. [I realize this sounds basically uniformed and unintelligent: Can someone with tech knowledge on this please explain how this works in comments?]

Of course these Alexa ranks are just numbers, they don’t mean “anything” (except potential ad-revenue), but it’s like I want these people’s blogs to rank higher than mine. I want them to rank higher than most of the stuff I find on the internet.

All this said, I realize there is something possibly aesthetic about maintaining your content at Blogger if you’ve been blogging there for years. But after seeing how easy it is to switch to WordPress and how blogs there have inherently more visibility, I don’t feel like I can recommend Blogger anymore to people who are just starting out as writers.

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Thoughts? What blogging platform do you prefer? Tell us in the comments below.

Also, please check our resource page for more blogging tips.