For one hour on March 26, people all over the world will turn off their lights for the World Wildlife Fund’s Earth Hour campaign. I never really did get the point of sitting around in the dark for an hour, but if switching off the lights means someone out there will spend their hour thinking of ways they can be more environmentally conscious in their day-to-day lifestyle, then I’m all for it.
The WWF’s new Earth Hour iPhone App helps by suggesting positive changes anybody can make as a task list. The app tracks your “check-ins” — completed changes off your to-do list — and shares them across other social networks.
In addition to extending Earth Hour beyond its given 60-minute time period, the app aims to expand the geographic reach of Earth Hour. To that end, the WWF and Burnett will be tracking individual and global checkins and achievements within the app to gauge participation and impact around the world.
I’m not sure I’ll fully participate in Earth Hour 2011 (I’m kinda scared of the dark), but I’ll definitely be downloading this app to check out the suggestions!