What were you doing when you were 10 years old?

AFTER NOT GETTING replies to their emails, 10 year-old Cole and a few of his fellow elementary school friends traveled from North Carolina to Kentucky to pay the executives of KFC a visit. Their motive? To bring them 6000+ postcards made from other kids in a campaign to get KFC more environmentally friendly.

In the end, though, KFC made no commitments for the kids’ proposed changes — use more recycled paper and stop buying paper made of trees from an endangered North Carolina forest — BUT gave them a little consolation prize: $5 gift certificates for the restaurant.

In the video above, Cole says, “I had a second grade project to be an environmental activist.” Wow. I don’t think I even understood the concept of the environment at that age. I remember trying to get my first kiss and crying on the first day when my dad was late to pick me up.

Read more about Cole’s work here.