Alcohol-Free Guinness Is Coming to the UK and Ireland Next Week

The new concoction was developed by brewers at the St. James’s Gate site in Dublin, who used the 261-year-old recipe — they’ve just adjusted it to remove alcohol through cold filtration. Guiness 0.0 will have the same flavor and color, but it will contain no alcohol.

In a press release, Grainne Wafer, global brand director of Guinness, said, “This is an exceptional day for Guinness, as we finally reveal Guinness 0.0. The launch highlights our long-held commitment to innovation, experimentation and bravery in brewing, harnessing the power of our brewers and our ingredients to create an alcohol-free beer that is 100% Guinness but 0% alcohol.”

The launch coincides with a trend in zero-alcohol alternatives to boozy drinks, The Guardian reported.