British people might seem very polite and apologetic, but this trailer for the 2014 Sochi Winter Olympics scares the crap out of me. What’s cooler is that it stays totally true to British culture as well – the gothic sense of fantasy, the lyrical rhythm of the script (voiced by the guy who plays Tywin Lannister on the TV show Game of Thrones), creative use of dubstep, and a complete lack of cowardice when faced with a challenge.

Whether or not the United Kingdom brings home the gold this year, they’ve definitely won big with their advertising – I’m convinced (if not slightly terrified).