A French company has developed software that they say is capable of stripping vuvuzela noise from World Cup broadcasts. Should networks pick it up?

ACCORDING TO Audionamix’ CEO Olivier Attia, the developers invented Vuvuzela Remover after being put off by the way the sound of the plastic horns drowned out other crowd noise during a TV broadcast.

“Our Audionamix engineers immediately went into to the lab and emerged 48 hours later with a solution that removes the higher frequencies created by the festive instrument,” Attia said in a statement.

French broadcaster Canal+ is already using the software, which works by using pitch recognition technology to separate out the low B-flat tone produced by the vuvuzelas. The BBC said it was considering offering a vuvuzela-free option as well.

FIFA president Sepp Blatter says that vuvuzela’s are an integral tradition in South African soccer, and has ruled out banning them.

I know many viewers have been so offended by the vuvuzelas’ buzzing that they’ve watched matches with their TVs muted. For my part, I’ve kept the volume on; unpleasant though they may be, I feel like I’d be missing part of the experience if I were to cut vuvuzelas from my World Cup.

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Since the World Cup began, fans have gone to some extreme lengths to get away from the constant buzzing of the vuvuzelas played at matches. Television viewers have muted their sets, and shops near the stadiums have begun selling earplugs.

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