Even if you haven’t heard of him before, you’ve seen Shepard Fairey’s work.

Fairey was once best known for his Andre the Giant / OBEY stickers and murals, still visible somewhere in pretty much every city in the world. Later, he created the iconic Obama “HOPE” image that came to represent much of Obama’s campaign and brand and seared itself into every American’s mind. Even people who despise Obama actively appropriate the image, changing the word to “Dope” or “Nope,” thereby reinforcing its cultural importance. It’s reached a level of pervasiveness that is more or less impossible to escape.

In OBEY THIS FILM, a short documentary by Brett Novak, Fairey explains why he thinks art and politics combine so well, how he got into street art, and his philosophy behind why art is important.