Telling a photographer their camera must make great photos is like telling a chef their stove makes great meals. The power of an image is in the hands of its’ creator, not in the technology; the photographer — whether purposefully or not — chooses the subject and story, and how it will be told. So when six professional photographers gathered to photograph one subject, but each got told a different backstory, the results of the sessions proved the power the artist has over the story that gets told. Fairly subtle changes to angle, light, expression, composition revealed completely different tales of one man. The next time someone takes your photo, remember the power is in their hands. How will your story arrive on the other side? And, the next time you’re making a portrait, consider: what story are you telling? What story do you intend to tell?