Austin, Texas. Known for its behemoth music festivals, its killer BBQ and keeping things “weird.” Not necessarily known for throwing a huge First Night bash. Yet for the past four years, the city has hosted the second biggest First Night in the nation with between 100,000 and 120,000 annual attendees.
Best of all, First Night Austin has always been the recession-friendly price of FREE. “I feel because it’s a nonprofit versus a for-profit event, and our patrons aren’t paying, it’s very approachable,” technical director Josh Ball says. “There’s no financial barrier holding people back from coming.”