Dubai relies on tourism for a hefty chunk of its income, and with its wide range of traditional souqs and upmarket super-malls, shopping tourism seems to be a big attraction.
There is even a month-long shopping festival each January!
The city is almost one big play park, with aquariums and a dolphinarium, water parks such as Wild Wadi, the Dubai Zoo, the world's tallest tower in the form of the Burj Khalifa, the mock-up Heritage Village, and museums such as the Dubai Museum.
You can laze on the beach or take to the water, play golf, head into the desert for some dune-bashing, and even go skiing!
Trendy, traditional, and outright delicious.
It’s a lot more than just 89-star hotels.