Leslie
Leslie Cochran left Texas (and the world) a number of years ago, but that doesn’t mean he’s not still revered as a legend: as the flamboyant homeless man who ran for mayor, stood up to police corruption, and was the embodiment of Keep Austin Weird.
Whataburger
It’s not as though you won’t find Texans visiting Wendy’s or McD’s at 1am, if they crave a burger, but Whataburger is the chain we’re drawn to. Imagine if Los Pollos Hermanos actually opened a chain in New Mexico now; Whataburger would probably still be more popular.