Photo: Arnav Pratap Singh /Shutterstock

Ask Matador: How To Pitch Yourself For Matador Brand Collabs

Travel Journalism Digital Nomad
by Keven Gungor Jan 14, 2025

Every week, the Matador Creators team posts new press trip opportunities and gigs across editorial, social media, and branded partnerships. Whether we’re working on a brand collaboration or an editorial project, our first search for the perfect person to work with is always within our own creator community.

As the Matador Creators Manager, I’ve seen the full range of applications. Naturally, some stick out more than others. Here’s what you can do to bring your pitch to the forefront.

1. Fill out your entire Matador Creators profile

A complete Matador Creators profile helps us find and reach out to the right creator for the job based on their interests, location, and specialty. For example, if we have an opportunity for a photographer in the LGBTQ community who is based in California, we can filter our searches to show people who checked those boxes on their profile. The more you fill out about yourself, the easier it is for us to find you.

Additionally, many of the gigs we’re looking to fill require a full profile to apply.

2. Update your location

We know a lot of our creators travel for work (and leisure). If you’re in a new spot for an extended period of time, try to remember to update your location on your Matador Creators profile. Location is one of the main search criteria for brand opportunities, and we may miss you if you haven’t set your location to your current home base.

3. Don’t be shy, share your socials

Certain gigs can attract hundreds of applicants that we have to quickly go through on deadline to find the best fit. For brand opportunities that rely on social media deliverables, we tend to ignore applicants who don’t have socials connected to their profile. If socials are connected but set to private, that’s another application we’ll likely skip. Only considering people with public and linked social accounts is more than a matter of speeding up the selection process — these roles require certain experience, and linked, public accounts are how we judge if someone has that experience. Your content should be front and center, including any website links or portfolios.

4. It’s not always about your follower count

While some brand gigs call for a sizable follower count, others are more focused on a specific talent or content niche. We’ve had opportunities where we automatically rejected creators with massive audiences on socials because their content didn’t showcase the creative “eye” needed for that specific gig. Don’t be discouraged if you don’t have a sizable audience on socials. If that’s necessary for the opportunity, it will be mentioned.

5. Make sure to (briefly) address the prompt

We can tell when we receive pitches that were copied and pasted from a previous opportunity. Though we understand a novel pitch for a gig takes time, we need certain details to find the right creator. Clients have strict needs for branded work, while editorial projects have specific angles that need to be met. There’s no need for an essay — just send a few relevant sentences in response to that gig’s prompt.

6. Check our platform for updates and subscribe to our weekly newsletter

Most of our newly posted opportunities are shared in our weekly creator newsletter. Some are more time-sensitive than others, so consistently checking those emails, as well as browsing the Matador Creators platform periodically, are the best ways to stay in the loop. You can check out the latest gigs here. If you’re not sure if you’re subscribed to our newsletter, shoot us an email at creators@matadornetwork.com and we can check for you.

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