While some airlines are working hard to make the experience of flying in economy as wretched as possible, others are trying to elevate it.
On Tuesday, Canadian airline WestJet announced its new fare: UltraBasic. The UltraBasic fare is as simple and offensive as a slap in the face: no carry-on, no earning points, sit in the back of the plane, and no changes, cancellations, or refunds possible for your flight.