Matador Creators Tool Spotlight: RockPorch, the Affiliate Program Without the 'Salesy' Feel

Here, we chat with the team at RockPorch, an affiliate platform that allows you to monetize your content through product referrals for travel gear. Joining this community of passionate digital creators also gives you access to paid brand campaigns, and most importantly, you can refer products you actually believe in without a cliche sales pitch.

This interview has been edited for clarity and length.

Matador: Tell us about how creators benefit from RockPorch.

RockPorch: At RockPorch, we’re all about empowering creators to turn their passion into profit. For those working in the travel industry, this means providing a platform where your adventures can inspire others and generate income simultaneously.

Our platform connects you with like-minded brands that align with your travel lifestyle, making it easy to share products and services you genuinely love with your audience. By offering tools and resources tailored to enhance your reach and impact, RockPorch helps you grow your brand and monetize your content seamlessly.

RockPorch is completely free to use. One of the best perks of being a RockPorch Creator is that once your application is approved, you can immediately start creating commissionable links to all our 700+ brand partners. This means no more juggling multiple affiliate networks like AWIN and CJ or applying to brands individually.

How do users monetize, and how much do top creators earn?

Creators monetize through RockPorch in a couple of ways. One way to do this is by sharing commissionable links to products and services from our brand partners. You earn a commission each time someone purchases through one of your links. In some cases (e.g., TripAdvisor), you can even earn commissions when someone clicks on a link you generated through RockPorch.

The more engaging and authentic connections you have with your audience, the higher the chances of converting their clicks into sales. Our top creators, who consistently share and engage their audiences with meaningful content, can earn upwards of $30,000 monthly. The key is to integrate products naturally into your travel stories, making them an organic part of your narrative.

The second way is through brand campaigns with our extensive network of over 700 brand partners. We actively connect these businesses with RockPorch creators, facilitating various collaborations beyond simple affiliate links. These include product giftings, where you receive free products to review and promote, as well as paid partnership campaigns that offer substantial financial rewards. Our dedicated team manages the entire process, ensuring every campaign aligns with your brand and resonates with your audience. This allows you to focus on creating authentic, engaging content while we handle the logistics, making monetizing your passion for travel and adventure easier than ever.

What made you want to partner with travel creators specifically?

Travel creators are natural storytellers with the ability to inspire and connect with their audiences on a deep level. Your adventures, discoveries, and authentic experiences resonate with people in a way that few other niches can. We believe that partnering with those working in travel amplifies the impact of our brand partners while providing you with the resources to fund and share even more incredible journeys. Travel creators also bring a sense of authenticity and excitement that perfectly aligns with RockPorch’s mission of turning passion into purpose.

Are certain creators a better fit for RockPorch?

RockPorch is designed to support creators across all platforms, whether you’re a YouTuber, TikToker, Instagrammer, or blogger. Each platform has its strengths: YouTube’s long-form content allows for in-depth product reviews and travel vlogs; TikTok’s short, engaging videos can quickly captivate and convert viewers; Instagram’s visual storytelling is perfect for showcasing beautiful travel destinations and gear. The key is your passion and relatability, not the platform. If you’re passionate about sharing your travel experiences and engaging your audience, RockPorch is the perfect fit for you.

What are some of the best-selling travel products?

Our creators have a knack for identifying and recommending the best travel and adventure gear that resonates with their audiences. While it’s hard to pinpoint just a few, some best-sellers consistently stand out. High-quality backpacks, versatile travel clothing, and durable outdoor gear are top favorites. Items like multi-purpose travel gadgets, portable power banks, and compact camping equipment are also hugely popular.

Are there any exciting updates coming up?

We’re always innovating to support our users better. We’re currently enhancing our analytics dashboard to provide more detailed insights into your audience’s engagement and purchasing behavior. We’re also constantly adding new team members to our Creator Development team to help our growing community learn the ropes of affiliate marketing, SEO, content strategy, and more (RockPorch creators get unlimited free access to our team’s expertise and support). We’re also rolling out a mentorship program where top creators can share their strategies and tips, helping newcomers maximize their potential.