Spooky season is knocking on the door — and West Virginia wants you to drop your comforting pumpkin spice latte for a tour of the state’s freakiest locations. Launched in 2024, the state’s Paranormal Trail links 21 eerie stops into one epic, choose-your-own-adventure road trip. The route weaves together haunted history, ghost lore, and small-town charm into an unforgettable experience where you can check in at paranormal hotspots with a free digital passport and earn prizes along the way.
Last fall, the Paranormal Trail attracted travelers from 45 states and four countries — including Canada, the UK, Germany, and Australia — who explored haunted landmarks across West Virginia and redeemed more than 2,000 prizes. West Virginia’s tourism secretary, Chelsea Ruby, tells Matador Network the response revealed just how strong the appetite is for spooky travel, adding that the department is eager to build on that success with new locations and fresh prizes for 2025.




