When you're shopping for a new car, you can't afford to not do your research. What do real owners have to say? How do their cars fit their active lifestyles? And do they have needs like your own?

Matador has teamed up with Subaru to show you real voices of real owners from all across the globe. Each speaks to a theme Matador cares deeply about, like motivation and inspiration. Hopefully, you'll find some of those two things below.



This series is proudly produced in partnership with Subaru.

Meet an Owner: Rebecca Soni on Motivation

Meet Rebecca Soni: Olympic gold medalist swimmer, dog lover, outdoor enthusiast, and Subaru owner.

Meet an Owner: Avi Patil on the Great Outdoors

Meet Avi Patil: MD of Emergency Medicine, whitewater raft guide, sailor, and Subaru owner.

Meet an Owner: Elise Sterck on Accomplishment

Meet Elise Sterck: adventure photographer, outdoor enthusiast and Subaru owner.

Meet an Owner: Emanuel Smedbøl on inspiration

Meet Emanuel Smedbol: outdoor and adventure photographer, explorer and Subaru owner.

Reconnecting on the road

Like many of us in today’s fast-paced world, Brenton Little doesn’t get to see his dad a lot. Reconnecting on a bucket-list adventure in Arizona is a chance for the two to catch up, and to share their love of hiking, music, and the #SubaruOutback.

Smiles for miles

If you want to seek adventure with your favorite person, you need to be able to enjoy the ride together. Paulina and Tyler know the all-new 2020 Subaru Outback from @Subaru_USA makes going to their favorite places and trying new activities that much better. 

Road tripping with The Hambricks

The Hambricks are eager to get back to the simple moments on road trips they love in the all-new 2020 Subaru Outback from @Subaru_USA. Whether it’s a movie night for four in their extra cargo space, or a dance class for the girls in a new town—with two toddlers in tow, it’s always an adventure.

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