Soccer Balls FNB Bank City Shine 2010 – 2010 World Cup Good News

We Americans are fond of our brand of football. But how does it stack up next to soccer?

THIS YEAR, 106.5 million people tuned in to watch Super Bowl XLIV, making it the largest television event in American history.

That’s a big audience, but not nearly as big as that of the 2006 World Cup, whose total viewership was estimated at 26.29 billion. That means that as a species, we watched an average of three games per person.

It’s difficult to compare the World Cup to the Super Bowl: one is a month-long tournament, while the other is a single game. It’s hard to gather information on an event as international as the World Cup, and some of the numbers may even be inflated. Still, set them side by side, and a clear pattern emerges:

Here’s how the two competitions measure up:

Viewership

World Cup (2006):

  • Final: 715.1 million
  • Cumulative: 26.29 billion (est.)

Super Bowl (2010): 106.5 million

Number of Games

World Cup: 64

Super Bowl: 1

Total Time Played

World Cup: 96 hours (not counting stoppage time)

Super Bowl: 60 minutes

Number of Teams

World Cup: 32

Super Bowl: 2

Ad Revenue

World Cup (2006 est.): $1 billion

Super Bowl (2009): $213 million

Ticket Price

World Cup final (2010): $400-$900

Super Bowl (2010): $800-$1,000

Community Connection

Read about the African teams playing in the 2010 World Cup.

Sports + AdventureTeam Sports
 

About The Author

Adam Roy

Chicago native Adam Roy is the former-Editor of Matador Sports and an aspiring renaissance man to boot. For more of Adam's writing, check out his blog at Ill-Advised Adventures.

  • http://www.fluentin3months.com Benny the Irish polyglot

    If it weren’t for blogs like this and viral videos from the ad campaigns, most non-Americans like myself would never have even heard of the super bowl!

    To be totally honest I still don’t have a clue what it is. All I know is that they make OK ads for it, and that it’s about some sport that only exists in America (but not baseball) seriously…

  • http://www.photojbartlett.com Jeff Bartlett

    I can’t say I am a huge fan of this article. It seems odd to compare a 64 game event to a single match at home. Why not compare it to something more even?

    The NFL playoffs actually feature 12 teams and 11 games – perhaps that will slightly even the lopsided numbers? The playoffs also last a month. I am sure that the world cup viewership would still be higher; however, it would be more accurate statistics…

    • Lindi Horton

      What about a number that takes the duration out of it? For example, taking the numbers above, we end up with ad revenues at $176K/min for the World Cup versus a $355K/min with the SuperBowl. (Ad Revenue / Total Time in Minutes). That would make the numbers skew in the other direction a little bit.

      I agree with your point on the duration aspect. The playoffs might be more appropriate.

  • oneoone

    Whats wrong with just using the WC final match?

  • mikhail

    i think mikhail is an idiot !!!!!!!!!!!!!!

  • http://www.facebook.com/ali.mclauchlan Ali Mclauchlan

    Its a sad indictment of a sporting event when a high percentage of the pre-coverage centres on the half time show(Madonna) and the commercials/advertisements (i’ll be watching in the UK and on the BBC so no commercials all night…joy).

    You can’t compare one match to a whole tournament.  Football or “Sawwca” is the most popular sport in the World in every continent bar Australasia and the final is watched by a far, far amount of people than listed above.

    Americans are very proud of the Superbowl and rightly so. Its a big, bright, and bold  sporting occasion and everyone will probably know the winner tomorrow. However, not too many outside America shall be watching tonight.

  • jav

    pity on you self-centered americans… still I’m taking the opportunity to have a laugh with friends watching the Superbowl :)

  • Maailmaniag

    Wait what? 26.29 billion people watched the 2006 World Cup? Was there a typo there?

    • Maailmaniag

      Oh, I think I see what they meant- adding the total viewers of each individual game together, counting people that watched many games separately each time.

    • Maailmaniag

      Oh, I think I see what they meant- adding the total viewers of each individual game together, counting people that watched many games separately each time.

  • Maailmaniag

    Wait what? 26.29 billion people watched the 2006 World Cup? Was there a typo there?

  • Ekk Chris

    Regardless of comparing the whole tournament to the SB final; look at the WC final vs the SB and it is 700m to 100m.  The SB is not even about the game.  How many people that they counted watching the game were actually “watching” the game.  I have been to SB parties and there are people there just to be there and either watch the commercials or the half-time show and they could care less who was playing.  That is the difference between the WC and SB and actually the difference between soccer and NFL; soccer is always about the match and it is not about the superfulous crap that is involved with the SB.  Another huge difference is the SB takes over 4 hours to complete and there is only about 15 minutes of actual playing time.  WC is only 2 hours (unless extra time and PKs which could get close to 3) and it is about the match.  You don’t watch soccer for ads or half-time shows, it is always about the beautiful game. 

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