Born and raised on Vashon Island, WA (also the birth place of K2 Skis & Snowboards) with many of her formative years spent in the mountains of Sun Valley, ID, Cassie is an avid outdoors and adventure enthusiast. After years of big city living, Cassie is proud to call the mountains of Sun Valley home once again. When not connecting the dots in the outdoor industry, through her newly formed Marketing and PR agency, White Cloud Communication, you'll likely find Cassie somewhere deep in the mountains on her bike, skis or sleeping under the stars.