Touted as producing the “world’s most anatomical” active shoes, Utah-based Kuru Footwear aims to create shoes that are supportive and mold to your feet, providing more natural treading. Named after the Finnish city, Kuru, the company’s styles are inspired by Scandinavian design which tends to be simplistic yet versatile.
By employing its patented KuruSole™ midsole technology, each shoe custom-molds itself to the wearer’s foot, providing optimal comfort and support.
Kuru offers both women’s and men’s lines with a variety of slip-on, water resistant, hiking and walkabout shoes. When asked to review their footwear, I opted for the odd looking Java/Olive Draft slip-on and promptly let Kuru know I’ll be putting their midsole technology to the test in back road villages in Nigeria.