1. Being really good at college football.
No, really. We’re really good at college football. Ask one of our combined 18 national championship titles. #rolltide
2. Respecting small and local.
We know our farmers, our butchers, and our mechanics, and we exploit our own talents in any way imaginable. Everyone’s got a small business, and we all support each other. Pretty much anything against the establishment is a-okay with us!