WHEN WAS THE LAST TIME that you found yourself chatting with your friends about a meal? Yesterday? 10 minutes ago? Now, when was the last time you had a conversation with a friend about farm subsidies or food deserts? Deserts. Not desserts. Less frequently, right? If ever?
With a spending power of about $2.45 trillion and digital savvy wherewithal, 20-and-30-somethings have brands in the palms of our hands. We’ve learned about the preservatives in our food and asked that what we eat be simple (follow the Pollan rules!); We discovered GMOs and said ‘if we don’t understand it, we don’t want it’; We’ve put pressure on food giants like Panera, Chick-fil-A and McDonald’s to change their food policies — and they have responded. It’s clear we have the power to influence change.