Sea Shepherd Global and Shanghai-based creative agency, Fred & Farid, worked together to show the extent of the plastic pollution in our oceans by filling a Paris public pool with trash and capturing the reactions of swimmers.
“Faced with the option of swimming in a pool full of plastic pollution, most people would choose not to enter the water. However, this is not an option extended to the many marine creatures who are forced to live in this kind of pollution everyday,” said Sea Shepherd Global CEO, Captain Alex Cornelissen.
“We hope that this video inspires discussion and public debate about the global problem of plastic pollution. Pressure must be placed on governments and corporations to introduce policy changes to stem the tide of this on-going disaster, and to shift their focus to more environmentally sustainable businesses practices, globally,” he concluded. 