Prologue: Recognizing the impending doom of the current model
Local bookstores currently face the difficulties of increased overhead due to real estate costs and inventory issues, whereas Amazon can cut those costs by shipping from a central warehouse in the middle of nowhere, or by ordering directly from publishers. Nowadays people shop at physical bookstores, browsing through the selection to find what they like, then buy it on Amazon for less.
This is no doubt causing the local bookseller no end of frustration. They’re being used, but not compensated. Furthermore, they’re losing out to digital books, a market in which the local bookstore can’t make any money at all.
Enter the dual solutions that will turn the industry on its head (or rather, back on its feet): Print on demand, and tablet computer affiliate sales.