IF YOU’RE A PHOTOGRAPHER for National Geographic Magazine, you become an authority figure within the photographic community and people ask you for advice. For Jim Richardson, veteran of 25 Nat Geo assignments, that advice has always been easy:
If you want to be a better photographer, stand in front of more interesting stuff.
Richardson isn’t suggesting that technique doesn’t matter; however, his point is clear. All the technical savvy and complex light setups will not improve a boring photo. Better subjects often do but they often require a lot of work to track down.