South by Southwest (SXSW) was supposed to take place March 13-22 in Austin, Texas, but even though it was canceled last month because of the ongoing coronavirus crisis, the popular event will still see the light of day.
Amazon is partnering with the conference’s organizers to launch a virtual film festival. Filmmakers scheduled to screen films at SXSW in 2020 will be able to participate, showing their films exclusively on Prime Video. The event will take place over 10 days in late April and will be free for viewers in the US — all they need is an Amazon account.