For years, the phrase “pet-friendly travel” has often meant compromising: basic rooms, strict rules around where your dog is or isn’t welcome, and the expectation that dogs’ needs come second to humans. But a new announcement from BARK Air — the dog-focused, pets-in-cabin airline that launched in 2024 — suggests that the way in which people travel with their pets could be significantly changing.
In early January, the company announced the launch of “BARK Air Dog-First Island Retreats,” hosted at Kona Village, A Rosewood Resort, on the Big Island of Hawaiʻi. The four-night retreats include not just dog-focused logistical travel assistance, but also a host of activities on the island that prioritize what dogs will enjoy (though humans will likely also have a nice time). Whether it represents the start of a new luxury travel niche remains to be seen, but it’s at least proof that some businesses think the days of dogs being an afterthought during travel are long gone.


