As much as college football is about winning, school pride, and rivalries, it’s also about the party. Every fall Saturday in college towns across the country, students, alumni, and fans flock to the bar to celebrate a win or forget a loss. And what people are drinking largely depends on where you are.
Upserve, a restaurant management platform, gathered data from thousands of restaurants in the US to see which beer is the most popular in big college football towns. Some of the beers are predictable: Bud Light was the top-selling beer overall and has an especially strong presence in towns with a Big 10 and SEC school. Bud Light is also in the top five for almost 40 percent of all the college towns Upserve has data for. Conferences on the coasts tended to get more crafty, though.
