Burton, the snowboard and clothing brand founded by the “father of snowboarding,” announced Wednesday that it will host a memorial for Jake Burton on Friday, March 13. As the man who brought snowboarding to the masses surely would have wanted his memorial to happen, it’s going to take place on slopes all over the world. Thirteen ski resorts will welcome riders with free lift tickets and a commemorative wristband on March 13, in an event dubbed “A Day For Jake.”
Photo: Dmytro Vietrov/Shutterstock
Burton to Honor Its Founder With Free Day of Snowboarding Worldwide
“Jake Burton Carpenter’s vision was to bring snowboarding to all,” the company said via the event’s website. “His dream, his perseverance and his generosity were his gift to the world. As an industry, and as a community we come together for this day to remember, reflect and ride. Together we open our doors and open our hearts to carry Jake’s spirit forward; to share our love of the mountains and the joy of a perfect turn.”
Riders must register to participate, and will receive a confirmation email from Burton that their ticket can be claimed at their specified resort’s ticket window on the day of the event. Participating ski areas in the US include:
- Bear and Boreal mountains in California
- Big Sky in Montana
- Copper Mountain in Colorado
- Stratton in Vermont
- Snoqualmie in Washington
- Boyne Mountain in Michigan
Resorts in Italy, Japan, Canada, Austria, France, and Switzerland are also participating. 