Star Wars: Galaxy’s Edge is about to become Disneyland’s newest theme park. Realizing guests will happily pay a higher price to drink at the Oga’s Cantina, fly a Millenium Falcon, and witness epic galactic battles, Disney is raising ticket prices in anticipation of increased demand.
The one-day adult peak ticket rose by $14, from $135 to $149, while the price of a one-day regular ticket (with blocked out dates) rose by $12, from $117 to $129. These are the most commonly-purchased tickets, though tickets have increased in price across the board. Even parking has gone up, from $20 to $25. Disneyland is compensating for the price hike by offering a series of discounts. One offers daily tickets for just $70 with the purchase of a “three-day, one-park” per day ticket.
The price increase isn’t expected to deter any patrons, however. Robert Niles, editor of ThemeParkInsider.com, believes “fans absolutely will pay Disneyland’s higher prices to experience the new Star Wars lands…If anything, people might switch to visiting at less crowded times of the year to escape the highest prices — but that’s exactly what Disney wants its fans to do, as it looks to balance attendee levels throughout the year.”
Similar price increases at Disney World in Florida certainly didn’t deter people from coming in droves. On New Year’s Eve, the park was forced to turn visitors away due to reaching capacity. The new park will open at Disneyland this summer, and Disney World this fall.
H/T: CNN Travel